SABMiller - Castle Lager, Castle Lite & Castle Milk Stout Brand Books
Three brand books created for use in all African markets outside of South Africa.
Three brand books created for use in all African markets outside of South Africa.
It not only showcases and explains each brand's positioning, visual style and core values,
but also sets up guidelines to help control each brand's identity.
These books are therefore constantly evolving as label designs gets updated, different bottle sizes
get introduced and new campaigns launch. The brand books are never printed but are always available
to all markets on request and is distributed regularly via email as a PDF document.
but also sets up guidelines to help control each brand's identity.
These books are therefore constantly evolving as label designs gets updated, different bottle sizes
get introduced and new campaigns launch. The brand books are never printed but are always available
to all markets on request and is distributed regularly via email as a PDF document.
Please see attached assets for PDF of each complete brand book for viewing.
